CompTIA Builds A Successful Channel Business In Nine Steps
CompTIA, the IT association, said building channel business requires a single finger at the pulse of business technology consumers and a macro force driving change. The association claims that such macro forces like data explosion, cloud migration and transformational applications require a channel strategy and channel plan to stay ahead of the fast-changing IT world and its impact on businesses.
Moheb Moses, CompTIA’s A / NZ community chief executive, said that software-as-a-service (SaaS), cloud computing, sensor-based data collection and new partnerships are dramatically changing the channel landscape.
“Having a deliberate and well-orchestrated channel model that stays aligned to the business transformation market dynamics is critical for long-term indirect channel success,” Moses says.
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