CompTIA, the IT association, said building channel business requires a single finger at the pulse of business technology consumers and a macro force driving change. The association claims that such macro forces like data explosion, cloud migration and transformational applications require a channel strategy and channel plan to stay ahead of the fast-changing IT world and its impact on businesses.
Moheb Moses, CompTIA’s A / NZ community chief executive, said that software-as-a-service (SaaS), cloud computing, sensor-based data collection and new partnerships are dramatically changing the channel landscape.
“Having a deliberate and well-orchestrated channel model that stays aligned to the business transformation market dynamics is critical for long-term indirect channel success,” Moses says.
“The build, pilot, evaluate, perfect model is more important than ever. Channel leaders must also be consistent in learning and evolving to meet the needs of their companiesand of their market.”
» Read more about: CompTIA Builds A Successful Channel Business In Nine Steps »